5 Proven Strategies to Increase Average Order Value on Shopify
Discover the top 5 strategies to increase your Shopify storeʼs average order value (AOV) and conversion rates. Learn how it can help you achieve a seamless shopping experience, leading to higher sales and customer satisfaction.
For Shopify store owners, increasing average order value (AOV) and improving conversion rates are two of the most effective ways to boost revenue without needing additional traffic. By focusing on increasing the amount customers spend per order and improving the percentage of visitors who make a purchase, you can maximize profits and grow your business faster.
Here are five proven strategies to help you achieve just that:
1. Offer Upsells and Cross-Sells
Offering upsells and cross-sells at the right moment is a powerful way to increase AOV. By suggesting related products or upgrades when a customer is about to add an item to their cart, you can encourage them to spend more per order.
You can pair this with your sticky add to cart widget by displaying these offers near the button, making it easy for shoppers to add complementary products without leaving the page.
2. Create Volume Discounts and Bundles
Another strategy to increase AOV is by offering volume discounts or product bundles. When customers see that they can save money by purchasing multiple items or bundles, theyʼre more likely to add extra products to their cart.
For example, "Buy 2, Get 1 Free" or "Save 15% on Bundles" promotions can make customers feel like theyʼre getting a great deal, driving up their average order value.
3. Implement a Sticky Add to Cart Button
One of the easiest and most effective ways to increase both AOV and conversions is by using a sticky add to cart button. A sticky add to cart widget stays visible on the screen as users scroll through your product pages, making it easier for them to add items to their cart without distractions or the need to scroll back up.
With Sticky Add to Cart by TVARKA, you can increase AOV by 10-30% thanks to a more streamlined shopping experience. The app is completely free, requires no coding, and is fully customizable to match your storeʼs branding, allowing you to create a smooth, user-friendly shopping experience that encourages customers to add more items to their cart.
4. Improve Mobile Shopping Experience
With mobile shopping accounting for a significant percentage of e-commerce sales, ensuring a smooth mobile experience is essential for improving conversion rates. Shop person mobile devices are often more likely to abandon their carts if the checkout process is difficult or they have trouble finding the add to cart button.
This is where the Sticky Add to Cart by TVARKA app excels—it keeps the add to cart button easily accessible, even on mobile devices. A seamless mobile experience can significantly reduce cart abandonment and improve overall conversion rates.
5. Use Urgency and Scarcity Tactics
Creating a sense of urgency or scarcity is a proven way to boost conversions. When customers feel like they might miss out on a great deal, theyʼre more likely to complete their purchase. Use tactics like limited-time discounts, countdown timers, or stock alerts (e.g.,“Only 3 left!ˮ) to push shoppers toward the checkout.
Pair these tactics with your sticky add to cart button for maximum impact—keeping the checkout process front and center while encouraging shoppers to act quickly.
Conclusion: Boost Your Storeʼs AOV and Conversions Today
By implementing strategies like a sticky add to cart button, upselling, mobile optimization, and creating urgency, you can effectively increase your Shopify storeʼs AOV and conversion rates. Sticky Add to Cart by TVARKA is a simple yet powerful tool that can help you achieve these results effortlessly, boosting sales by 10-30% while offering a better user experience for your customers.
Best of all, it's free and requires no coding skills to set up, making it accessible to all Shopify store owners looking to increase their revenue.
Get started today and watch your sales grow!
